‘The Importance of Being …’ was initiated when the Museo Nacional de Bellas Artes de Cuba invited Bruno Devos to organize an exhibition on Contemporary Belgian Art in the broadest meaning possible. For the project the up-and-coming Cuban curator Sara Alonso Gómez was chosen. Being specialized in contemporary art she has developed a fresh vision to connect the Latin-American audience and Belgian artworks.
By connecting Belgian Contemporary Artists and the very dynamic Region of Latin-America via this expo we will achieve artistic, economic and cultural exchange and recognition of the quality both art worlds have to offer.
In the expo Belgium as a departure point functions as a laboratory/platform with specific but also global cultural dynamics and geopolitical approaches, in the center of Europe, on the decision-making and towards the rest of the world